The identity entailed artwork for various applications and a new typographic choice. I picked Evert Bloemsma's Legato typeface as a contemporary, yet timeless design for the Tasmeem identity.
Eventually, the client used my proposal, but decided to change it internally, obviously against my recommendations. The resulting current identity does no longer tally with my concept and proposals.
|Aisha||Brill||BBC World Service|
|Nassim||WinSoft||Al Jazeera Children|
|Rita Leistner||Vientiane Lions|